Brewing Growth: Summit Coffee Co.'s Success with Paid Advertising
HiFluence partnered with Summit Coffee Co., an artisan roaster in Denver, to boost online sales through targeted Google and social media advertising campaigns. Within three months, online coffee orders and newsletter sign-ups saw a significant increase.
Google Ads (Search & Display), Meta Ads
We created a couple of campaigns aiming to increase in-store sales
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Project Overview
Summit Coffee Co. is a Denver-based artisan coffee roaster facing flat online sales and rising competition. They engaged HiFluence to design a paid advertising campaign that would attract more customers and increase online orders. The goal was to drive targeted traffic to Summit Coffee’s site and convert visitors into customers and newsletter subscribers.
Execution
The HiFluence team began by researching Summit Coffee’s target audience: local coffee enthusiasts and young professionals. We crafted engaging ad creatives showcasing Summit’s premium roasts and special offers. Campaigns were launched on Google Search (targeting keywords like “specialty coffee beans”) and on Facebook/Instagram with vibrant lifestyle imagery. Landing pages were optimized to match the ad messages and improve user experience. Over the 3-month campaign, HiFluence monitored ad performance daily, A/B tested creative variations, and refined bidding strategies to maximize results.
Results
- 45% increase in online sales, surpassing Summit Coffee’s goals.
- 20% improvement in conversion rate on ad-driven traffic.
- 5x return on ad spend, demonstrating high campaign profitability.
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